Why professional photos & video matter for real‑estate listings.
Time on market
Homes with professional photos sell 32 % faster, spending about 89 days on the market versus 123 days with basic photos. Redfin’s data confirms that 32 % reduction when comparing professional photos to amateur/smartphone shots
Sale price premium
High‑quality photos increase sale prices by $3400–$11,200 on average. In some markets, professional photos correlate with homes closing $934–$116,076 higher than comparable listings with poor imagery.
Aerial photos & drone footage
Listings with drone or aerial photos sell 68 % faster than those without. Drone imagery helps buyers visualise lot boundaries, views and surrounding amenities. Birds‑eye footage gives context that ground‑level shots miss, making large properties or raw land easier to understand. Video marketing is not just for real‑estate agents.
A 2026 survey by Gensler found that 85% of video marketers say video has helped them generate leads, 83% say it directly increases sales, and 82% say it keeps visitors on their website longer. On the consumer side, 85% of people have been convinced to buy a product or service after watching a video, 63% say they prefer video to other learning formats, and 84% want more video from brands. Importantly, 89% of consumers say video quality impacts their trust in a brand—a crucial factor for contractors who rely on reputation and referrals.